Our internet marketing strategy that takes into account how search engines operate. It seems that through optimizing a website's content and HTML code, search engines will be able to find specific keywords determined by the user.
Various elements of a website including site design, navigation menus, content management systems (CMS), images, and link building can be optimized for the purpose of greater search engine exposure.
Registering your Marketing URL (domain name)
The first step in optimizing your opportunity for your home care agency to have organic first and second page placement on the web begins with the right URL or domain name. We register this URL for your agency that will be specific to your main area you will be providing services in.
We understand home care and know how to market our clients position in their specific market. We build a marketing website that meets all of the latest requirements needed to optimize your home care agency's presence with Search Engine Optimization. The goal of your marketing website will be to drive traffic through organic, algorithimic, natural or unpaid means. The marketing website we will create for your agency that will focus on your agency's products and services. Within this marketing website will be strategically placed keywords and phrases needed to optimize Google's search engine requirements (on page SEO).
Specific keywords identifying the agency’s geographic location and services offered
We have done the keyword research and know what is most important, valuable, and high return activities in the home care search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, we not only learned which terms and phrases to target with SEO, but also learned more about your customers as a whole. This marketing website and the keywords used is about not just getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated - through our keyword research we can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. We feel that in the history of home care marketing has there ever been a company as unique as we have become in understanding the motivations of customers in virtually every niche of the home health care arena.
Link building refers to the process of having other websites linking to your website. The purpose of linking with regard to search engine optimization is to increase popularity and to draw traffic to your site. The more websites that link to your website, the more popular your website will become with search engines. It is important that the referring website in relevant to your website as that will assist in giving your site a boost in link popularity. Google gives weight to a website based upon several factors including the number and quality of links that point to it (backlinks). It is very important to get links through publishing relevant content, marketing campaigns or thorugh conventional link building methods.
Monthly reporting on your selected keyword phrases in the 5 major search engines (Google, Bing, Yahoo, AOL, Ask)
A fundamental part to managing the success of your search engine optimization program is to have automated reports provided to you on a monthly basis for your review. Accountability is the key to knowing what you are doing right and what is needed to approve upon.
Report visibility means that you will know exactly where your important keywords and phrases appear on the web.